Viola Shipman

About Viola’s Website

Our collaboration with author Wade Rouse, who writes fiction novels under the pen name Viola Shipman, led us to embark on an exciting journey of revitalizing his website. Wade expressed a desire to transition from the “heirloom” ambiance of his previous novels and website, aiming for a more contemporary yet warm and family-oriented feel.

To achieve this, we undertook a thoughtful revamp of the website, striking a delicate balance between preserving elements of the past and embracing a refreshed aesthetic. While we didn’t entirely discard the old charm, we infused the design with a touch of modernity to resonate with a slightly younger audience, while still captivating Viola’s loyal readership.

The updated website serves as a welcoming gateway to Viola’s heartwarming stories, inspired by Wade’s cherished memories of being a young boy in the company of his grandmother (the real Viola). We aimed to create an inviting atmosphere that conveys the wholesome nature of his narratives. Lace, a symbol of tradition and nostalgia, remains present, but in a more subtle and understated manner, harmonizing with the contemporary design elements.

By incorporating these changes, we have succeeded in welcoming a broader audience, inviting them to discover Viola’s heartfelt tales filled with love, family bonds, and cherished memories. The revamped website beautifully captures the essence of Viola Shipman’s writing, creating a warm and inclusive space that resonates with readers seeking meaningful connections and stories that touch the heart.