About Jamie’s Website
Creating Jamie Fiore Higgins‘ website presented us with an exciting challenge. Jamie reached out to us, seeking a landing page that would effectively showcase the media and social content she anticipated receiving for her forthcoming non-fiction book. Our primary goal was to ensure that the website aligned seamlessly with the final artwork and themes of her book.
To achieve this, we embarked on a creative journey, crafting a customized silhouette of the iconic Wall Street bull—a homage to her book cover art, which contained copyrighted imagery. This silhouette became a consistent visual element throughout the website, reinforcing brand identity and creating a cohesive and visually appealing experience for visitors.
Additionally, we designed a favicon and a logo for the site, both of which resonated so strongly with Jamie and her marketing team that we expanded upon them, creating versions that could be adapted for print materials. This comprehensive branding approach contributed to a strong and unified presence across various platforms.
However, as with any project, we encountered a challenge when the timeline shifted after we accepted the project. To ensure we could meet the revised deadline and still deliver an exceptional platform to showcase Jamie’s book, speaking engagements, media appearances, and press kits, we enlisted additional help. Our team swiftly adapted, hiring skilled professionals who seamlessly integrated with our workflow to expedite the development process.
In a remarkably short amount of time, we successfully designed, developed, and launched the website, surpassing expectations. Throughout the project, our President, Carol, provided invaluable consultation to all teams involved. She offered strategic advice on marketing and communication strategies for the book, collaborating closely with Jamie to brainstorm innovative features and discuss future initiatives.
The collaboration between our team, Jamie Fiore Higgins, and her marketing/publishing teams was a testament to our dedication to excellence. By leveraging our expertise and fostering open communication, we created a remarkable online platform that not only showcased Jamie’s book but also served as a hub for her speaking engagements, media appearances, and press materials.